Posted by: Costin | November 2, 2010

common sense PR

Last days (more than a few) I was having a huge dilemma in delivering a message that I wanted to be received/perceived with exactly the same intentions and vibes that I composed it with. So, beside the original message that supposed to be a simple one, I tried to build up a bunch of side-explanations in order to make sure that the recipient is having the same state of mind while decoding the message. That was so very wrong and I’m glad that I resisted the temptation to hit the Send button.

A message should be always simple, short, effective in transmitting the idea, however a framework of either time or location in which it can be presented should be created. That allows the sender to control the recipient reactions, to predict and control the variables within that framework. Pretty sneaky, isn’t that?


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